Stop briefing. Start shipping.
Connect Bloom to Claude and your brand becomes a tool any AI can call. The setup is twenty minutes. The workflow change is permanent.
Your brand lives in a PDF. The PDF lives on a server somewhere. Every time you need an asset, somebody opens the PDF, writes a brief, hands it off, waits, reviews, asks for a round of edits, exports, uploads. The brand layer is a workflow, and the workflow is the bottleneck.
Bloom moves your brand out of the PDF and into a tool your AI can call. Connect Bloom to Claude and you can ask for a hero image, a deck cover, a social variant, an OG card, a moodboard, in plain language, in the same chat where you're doing the rest of the work. The brand stays attached. The brief disappears.
This is the setup. Twenty minutes, end to end. Then four prompts that turn it into a real workflow.
Three readers. If you're one of them, keep going. If you're not, the back half of this won't land.
Marketing and brand teams who own the visual standard and are tired of being the bottleneck. You don't need another tool to brief. You need creative that ships at the pace product and engineering already move at.
Agencies and marketing-software teams producing on-brand work for clients. You're rebuilding the brand layer from scratch every engagement. Bloom is the brand layer you stop rebuilding.
Operators and developers building agent workflows who need on-brand imagery as a side effect of something else. Bloom is a connector. It runs anywhere your agent runs. Claude is the example. Cursor, Cline, Claude Code, or your own agent all work the same way.
Open Claude and find Connectors.
Go to claude.ai or open the Claude desktop app. Click "Customize" in the top left. Hit "Connectors." Click "Add custom connector."
That's the entry point. Most people don't know it's there. It's where Claude gets its hands on tools that aren't built in.
Add the Bloom connector.
Paste this URL into the custom connector field:
https://www.trybloom.ai/api/mcp
Paste this into Claude's custom connector field. No install, no API key.
Sign in with Bloom (or sign up if you don't have an account). Approve access. You're done.
If you're setting up a custom integration, using the API, or wiring Bloom into Claude Code, Codex, or another agent, the instructions live at trybloom.ai/mcp. The MCP URL above is for the Claude consumer app.
Teach Bloom your brand.
Open a new chat in Claude. Drop your site URL:
add yourcompany.com to bloom
Replace yourcompany.com with the brand you're working on.
Bloom reads the site and pulls out the brand. Colors. Typography. Photography style. The overall visual feel. From this point forward, every image you generate from that chat comes out on-brand.
" Bloom isn't making Claude better at images. Claude is using Bloom. "
The brand engine is Bloom. Claude is the interface you're already in.
The creative director prompt.
Don't generate from a cold ask. Generate from a real conversation. Drop this in:
You are a senior creative director with deep brand instincts. I've onboarded my brand to Bloom. Before generating anything, interview me about what I'm trying to make: the surface (ad, hero image, social post, deck, product shot, internal doc, something else), the audience, the objective, and any constraints or context that matter. Ground your questions in what you already know about the brand from Bloom. Don't ask generic discovery questions. Ask the questions the brand itself suggests are the right ones. Once you have what you need, propose 3 distinct concepts and generate them through Bloom.
Paste this at the start of any new creative session in Claude.
Send it. Claude reads your brand through Bloom, asks a handful of grounded questions, then proposes three concepts before generating. The output is shaped by your real answers, not a templated brief.
This is the move that separates "AI image tool" from "creative partner that knows your brand." Most people skip the interview step. Don't.
Iterate in the same chat.
Edits, resizes, and variants all run in the same conversation. Your brand stays attached to every operation. You don't re-prompt the visual identity each time.
make the third one warmer, brighten the background, add steam coming off the cup
resize the hero to 4:5 for instagram
generate 10 more variants of #2
Plain language. No re-briefing. The brand is the floor, not something you reassert every turn.
Three things separate this from how most people get creative out of AI today.
Read these slowly. This is the part that changes how you think about the tool.
Your brand goes somewhere it's never been. Once Bloom knows your brand, it can show up anywhere Bloom is connected. Inside a research session. Inside a launch flow. Inside any chat where you're already thinking about the company. The image becomes a side effect of the work, not a separate project that needs its own meeting.
It's not Claude making images. Generic AI image tools don't know your brand. They guess. They average. They give you something that looks vaguely like "professional design." Bloom learned your brand from your site and generates against it. The right colors. The right typography. The right feel. Connecting Bloom to Claude isn't about better image generation. It's about giving Claude access to the engine that knows what "on-brand" actually means for you.
It collapses the workflow, not the craft. The brief, the handoff, the back-and-forth, the export, the upload. All of it goes away. What stays is the part that actually matters. A clear idea, expressed in plain language, turned into something on-brand in seconds. Less coordination. Same standard. Or higher, because you can iterate ten variants in the time a single brief would take.
Four workflows worth stealing.
Four prompts. Each one is the seed of a different kind of workflow. Steal them. Adapt them. Build on top.
Hero image for a product page
Read [URL]. Generate a hero image for the [section] that fits the page's existing layout and visual rhythm.
Bloom reads the page, matches the rhythm, generates against your brand.
Competitor moodboard
Look at [competitor URL]. Generate a moodboard of 6 images showing where we could push our visual identity to differentiate.
Useful for brand refreshes, positioning workshops, and any "where could we go" conversation.
Multi-asset from a single product page
From [product URL], generate the hero image, OG card, and 3 social variants. Keep them visually consistent as a set.
One prompt, full asset kit. Consistency is the brand layer doing its job.
Deck imagery
I'm putting together a deck on [topic]. Generate 5 conceptual images I can use across the slides. Abstract enough to support different points, specific enough to feel like our brand.
The fastest way to stop using stock photography forever.
These are starting points. The interesting workflows are the ones nobody's written yet. Bloom inside a CI loop. Bloom inside a launch automation. Bloom inside a research agent that produces a final report with on-brand cover imagery. If you're building one of those, Bloom wants to hear about it.
Connect Bloom to Claude.
Go to trybloom.ai/claude. Add your brand. Run the creative director prompt. See what comes back.
If this saved you time, send it to one person who'd use it.
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